In the summer of 2005, Apple introduced "podcasting" as it rolled out iTunes 4.9 on the music store. Users could browse the small directory of podcast content, subscribing and downloading episodes organized in a peripheral application that many of us found unnecessary. Fast forward to the present day, and nearly everyone and their former roommate has a podcast. Seriously, as of January 2020, research from Podcast Insights found more than 850,000 active podcasts. That figure represents a massive 58% growth since February 2018. But with this emerging market quickly catching the masses' attention, how can your podcast stand out in an oversaturated market?
The truth is that any independent podcast will start small. If you want to develop a podcast that stands out from the rest, you'll have to provide value before you even launch. This means doing your due diligence to find a niche that fits your expertise. Then you have to consistently put out work that delivers value to your fanbase — no matter how small, and they will return the favor. Part of showing up is making sure your podcast is present everywhere that your listeners are. If your podcast isn't easy to find, then no one will listen. So keep your marketing simple, but make your outreach universal. An easy way to be everywhere your fans are while keeping it simple for new listeners to join in is with an embeddable podcast player. While many options are out there, you'll want an embeddable podcast player that allows you to share what matters most. We live in a world of short attention spans. Once you find your niche and have value-driven content ready to fire, you'll want to pique the interest of your target markets. An embeddable podcast player will optimize your audio's search engine optimization (SEO), which helps increase your ranking so your podcast shows up when your fans look for it. Finally, invest in yourself. Back in 2005, you could get away with having low-quality audio. But today, if your podcast doesn't sound like it was recorded in a studio, then you're fighting a major uphill battle. So grab a USB mic with some free audio software to get started. And remember, if you don't show up, then your fans won't either. Read a similar article about podcast advertising here at this page.
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Podcasting has exploded in popularity, so it makes sense that people would want to get started with their own podcast. Whether you’re wanting to make one for your brand, you’re wanting to share your ideas, or any other reason, podcasting has a low barrier to entry and is pretty accessible to those wanting to get into. That being said, it helps having an idea where to start. Here are some tips for podcast beginners.
Come Up with Your Concept Before you get started making a podcast, you need to have your concept fully formed. Are you trying to make a business podcast, a sports podcast, or something not easily categorized? Is there a market for your podcast? Is there enough subject matter for you to consistently create content? All of these questions and more need to be considered before moving forward. You’ll need to come up with a name, find your hosts, and more. Get Your Equipment Podcast equipment and podcast software will be your next step once you’ve decided on the podcast you’re going to make. At the very least, you’ll need a decent microphone and podcast software that lets you record and edit audio. You’ll also need a smartphone or, preferably, a computer. Once you have your podcast software and equipment, it’s time to outline your first recording. Click here for more information on this podcast software and tools available online. Record Your Podcast Once you have an outline or rough script, it’s time to record your first podcast. Just take it easy and don’t worry too much about it! The nice thing about podcasts is they are pre-recorded, so there’s some room for error. Submit Your Podcast Once you’ve recorded and edited your podcast, you're ready to upload it to the proper platforms. Apple Podcasts, Spotify, and Soundcloud are just a few of the options you’ll have. The more platforms you upload to the more chance you’ll have that someone will listen. Launch and Promote That’s it! You’re ready to launch your podcast. Make sure you promote your podcast as much as possible to get your name out there. Organizing an event for launch day, using social media, and launching on as many platforms as possible is a great way to ensure you have decent promotion for your first episode. And that’s the basics! Congratulations on launching your very first podcast! Read a similar article about podcast advertisers here at this page. Determining how successful your podcast is doing can change the way you create and promote your content. This information is dependent on podcast metrics that can be delivered from the several platforms and hosts that you use. While it is easy to look at just one platform to try and determine what the total reach of your podcast is, that will not give you a complete download count. Click here for more information about your podcast metrics.
To calculate the online reach of podcasts you need to dig into the analytics provided on the platforms you use. Know What Each Platform Tells You Each platform that you use to host episodes of your podcast is going to offer different information that it collects. In addition to the type of information collected, each will collect information in different ways, showing only what that platform deems important. Once you have an idea of what each platform tells you, it is then easier to understand what your overall reach looks like. Know the Difference Between Downloads, Plays, and Subscribers When it comes to podcasts, there is a huge difference in determining how many views, downloads, and plays content has when compared to other types of media. Downloads does not mean plays, and subscribers do not always translate into downloads or plays either. Different platforms will gather each of these metrics, while some will only report one over the other. It is important to know that while some listening platforms will auto download an episode, it does not mean the episode has been played. These podcast metrics have to be gathered and used with each other to get an overall idea of what your online reach is. Analyzing Podcast Statistics The individual statistics that are reported from the various platforms your podcast is hosted on needs to be analyzed to give you a better idea of what your online reach looks like. This information can also factor in social media reach, because these numbers will factor into where your traffic comes from and how that translates into new listeners. Additionally, a good podcast analytics platform will help you determine where your online reach is greatest so you can focus your content creation in order to maximize advertising reach and revenue. |
AuthorI'm Barry Elvis, podcast marketing consultant, providing info about monetizing a podcast, analytics, promotion ideas and advertising for SME's. Archives |