In the summer of 2005, Apple introduced "podcasting" as it rolled out iTunes 4.9 on the music store. Users could browse the small directory of podcast content, subscribing and downloading episodes organized in a peripheral application that many of us found unnecessary. Fast forward to the present day, and nearly everyone and their former roommate has a podcast. Seriously, as of January 2020, research from Podcast Insights found more than 850,000 active podcasts. That figure represents a massive 58% growth since February 2018. But with this emerging market quickly catching the masses' attention, how can your podcast stand out in an oversaturated market?
The truth is that any independent podcast will start small. If you want to develop a podcast that stands out from the rest, you'll have to provide value before you even launch. This means doing your due diligence to find a niche that fits your expertise. Then you have to consistently put out work that delivers value to your fanbase — no matter how small, and they will return the favor. Part of showing up is making sure your podcast is present everywhere that your listeners are. If your podcast isn't easy to find, then no one will listen. So keep your marketing simple, but make your outreach universal. An easy way to be everywhere your fans are while keeping it simple for new listeners to join in is with an embeddable podcast player. While many options are out there, you'll want an embeddable podcast player that allows you to share what matters most. We live in a world of short attention spans. Once you find your niche and have value-driven content ready to fire, you'll want to pique the interest of your target markets. An embeddable podcast player will optimize your audio's search engine optimization (SEO), which helps increase your ranking so your podcast shows up when your fans look for it. Finally, invest in yourself. Back in 2005, you could get away with having low-quality audio. But today, if your podcast doesn't sound like it was recorded in a studio, then you're fighting a major uphill battle. So grab a USB mic with some free audio software to get started. And remember, if you don't show up, then your fans won't either. Read a similar article about podcast advertising here at this page.
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AuthorI'm Barry Elvis, podcast marketing consultant, providing info about monetizing a podcast, analytics, promotion ideas and advertising for SME's. Archives |